There are a many problems that can
have an impact on the magazine industry, they are: New Technologies,
Illiteracy, Distribution costs, Environmentalism, Recession, & Division of
Advertising.
New Technologies
New Technologies are very challenging for magazines today, because of
the advance in new technologies the sales of magazines have started to drop. In
the new day and age you’re able to download and read almost anything online,
and because 90% of magazines are aimed at younger audiences aged 10-25 ish, and
the younger generations today aren’t interested in purchasing magazines and
reading, and would rather be using social networks and playing video games.
Personally in my own class room only about 25% of the class actually read a
magazine regularly however the majority of the class did have a social network
and/or enjoyed playing video games. And because of this, a lot of advertisers
have decided to start changing where they’re going to be advertising to social
networks and games instead of magazines, this in turn could cause the cost of
magazines to go up because they’re getting less money for advertising space,
and this would raise the price of the magazines, making it even less likely to
get people to purchase them. To help deal with this change, a lot of magazine
companies have started releasing E magazines for tablet PC’s and computers, and
creating websites to be able to catch up with the ever changing market.
Illiteracy
Illiteracy is a very common problem with society today. And magazines
are obviously very heavily with the literacy, even though they contain a lot of
images, they’re mainly literacy, many people find a lot of writing very uneasy
and puts them off of bothering to start reading the magazine, some magazines
have a big lack in pictures as well, because of this a lot of magazines are
starting to go out of business, so they’ve started adding more pictures onto
the magazines, so that they are more appealing to the younger generations, this
can be very troubling for the magazines, as it limits the content the magazine
will be able to publish
Distribution costs
As we hit a rougher time in the economy, it has become more expensive
for magazine companies to produce and dispatch all of their magazines to the
thousands of stores all across the country. This is because of a few
contributing factors, such as the cost of fuel increasing, this increases the
costs of distribution, so the overall cost of getting the magazines out to the
shops increases, the rise in fuel costs also increases the cost of paper, as
it’s more expensive for paper to be dispatched. Another reason that the costs
of the products would go up is because of printing, printer ink is a very
expensive, which makes the costs of the magazines themselves to go up in price,
and even if they only cost an extra 30P per magazine, the company prints
thousands of magazines at a time, and the cost then skyrockets, causing the
shop price of the magazines to go up, which in turn makes people less likely to
buy a magazine If it’s going to cost them a lot of money.
Environment
The impact that we humans have on the earth is a great concern for the
people of today. Magazines as a media product consist as a lot of paper,
varying on all the different sizes or magazines, Although some of the magazines
produced today are relatively small in the amount of paper that they use,
there’s still thousands of them being produced, and magazines are passed around
a lot, so eventually they’re put into bins, instead of being recycled, and used
again for magazine, this causes an impact on the environment. One way in which
we were able to come up with as a way to combat this was if shops offered any
discounts on magazines if people were willing to bring in their old magazines
to be recycled, this could help greatly with the environmental impact of just
dumping the magazines into bins, and could make the stores have a larger profit
by selling on the paper to be recycled and turned into new magazines,
Recession
The economic level in the England lately has been very low, this has
made it very hard for people to get jobs, particularly younger people. And
without a job, people aren’t earning money, and without money people are cannot
afford to purchase luxury items. And people are also being made redundant in
the recession, so they’re losing their jobs. One way that the magazine company could
help combat this problem would be if they were willing to lower their prices a
bit so that the magazines could become more affordable; however they would have
to keep the prices high enough so that they wouldn’t start to lose money.
Division of
Advertising Budget
Advertisers today have to be smart where they spend their money, as they
would want their advertisements to reach as many people that they can, so they
would have to start advertising their products somewhere where a lot of people
who would fit into their target audience would go or see it, such as on a
social networking website, millions and millions of people browse social
networks on a daily bases, and many times a day, advertising there could
increase sales of the business vastly.
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